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I am delighted to invite you to join us at the 2017 Navitas Business Partners Conference, to be held in Bangkok from Sunday 22 October.

The theme for this year’s event is Transforming International Marketing & Recruitment: Evolution or Revolution. The international student landscape has never been more challenging than it is at the moment: the shifts in the social and political environment, the emergence of new technologies and competitors and the change in how our students want to receive and consume information. In this new world of international student recruitment how do we continue to win? How do we continue to stay connected with the markets? How do we ensure that we are communicating with our customers in a way that resonates with them and meets their demands?

Over the 3 days of the conference we will look at how we have done this in the past and challenge whether we need to simply enhance our marketing practices to address the change in our target market or whether it is time to adopt new approaches to crafting our messages, developing and communicating our value proposition and taking our brand to our customers. Importantly we will look at how we continue to be market leaders in the field of the international education sector.

To confirm your attendance at this invitation-only event, please register by Friday 1 September. This invitation is offered to select partners only and is not transferable.

I look forward to seeing you in Bangkok.

Tony Cullen
Executive General Manager – Sales and Marketing Partnerships

Saturday 21 October
All delegates arrive
17.00–18.00:Conference registration for all delegates
Evening Free
Sunday 22 October: Conference Day 1
09.00–10.30:University Partners Workshop
10.30–11.00:Morning Tea
11.00–12.30:University Partners Workshop continued
13.30–15.15:University Partners Workshop continued
15.15–15.45:Afternoon Tea
15.45–17.30:University Partners Workshop continued
09.00–10.30:Scheduled Business Meetings
10.30–11.00:Morning Tea
11.00–12.30:Scheduled Business Meetings continued
13.30–15.15:Scheduled Business Meetings continued
15.15–15.45:Afternoon Tea
15.45–17.30:Scheduled Business Meetings continued
18.00–21.00:Welcome Reception at the Bangkok Marriott Marquis Queen’s Park
Monday 23 October: Conference Day 2
09.00–10.00:Plenary Session
10.00–10.30:Morning Tea
10.30–11.30:Plenary Session
11.30–12:30:Plenary Session
13.30–17.00:Group Activity (Meet in Ballroom)
18.45:Meet in hotel lobby for off-site dinner
21.00:Dinner concludes and return to hotel
Tuesday 24 October: Conference Day 3
09.00–10.30:Conference Session 1
10.30–10.45:Morning Tea
10.45–12.15:Conference Session 2
13.15–14.45:Conference Session 3
14.45–15.00:Afternoon Tea
15.00–15.30:Conference Session – Wrap-up
15.30–16.00:Conference Wrap-up
18.30–19.00:Pre-Dinner Drinks
19.00–22.30:Awards Dinner (Theme: Touch of Green)
Wednesday 25 October
All delegates to depart

Megan Sheldon

Brand Mythologist & Storyteller

Megan Sheldon is a brand mythologist and business storyteller. In 2008, she founded Narrative Communications in Vancouver, Canada, working with organizations to uncover and share the stories that make them meaningful. With previous experience and training in journalism, marketing and advertising, Megan merges her communications skills with her passion for mythology by integrating the concepts of storytelling into business strategy. She holds a BA in Cultural Studies: Media from McGill University, as well as an MSc in Cultural Studies: Mythology from the University of Edinburgh.

Megan explores how and why we tell stories to better understand how storytelling can be used to create authentic brands, connect people to a cause, and ultimately build and shape our business culture. As part of her process, Megan facilitates story workshops, open space storytelling and one-on-one story sessions to harvest an organization’s story data. She then weaves that data into a brand narrative that becomes the collective voice, or pulse, of the organization. Megan has worked with a wide range of clients, from government to non-profit, technology to education, arts to social enterprise. She is passionate about supporting both local businesses and global initiatives whose aim is to create and foster community.

James Bennett

Key Account Manager, IDP Education

James, as part of the Client Relations Team at IDP Education, is the global account manager for Navitas and also has responsibility for the overall relationship between IDP and its clients in NSW, QLD, ACT, and NT. In his eight years at IDP James has worked across a number of company-wide projects at IDP and is currently providing the client perspective to the implementation of the IDP digital transformation strategy. James joined IDP from the international student recruitment team at Monash University and prior to that he spent 13 years working in the global student travel industry.

Lyndell Jacka

Head of Research Services, IDP Education

Lyndell has over 15 years’ experience in local and global market insight, across a range of service industries. In her current role, she oversees a wide range of primary and secondary market research in international education and English language testing.  Key areas of expertise include student buyer behaviour research, industry and environmental analysis and statistical reporting, which she has presented at industry conferences and events.

Will Archer

Founder, i-graduate

Founder of i-graduate Will Archer built the global benchmark for the student experience and the world’s largest student survey, collating opinions from more than 3 million students. He and his team helped more than 800 universities and 1,400 education providers take regular and confidential student feedback. Navitas was one of the earliest adopters - he has delivered the Navitas Student Barometer since 2006. Previously Will built a business helping international employers to recruit graduates and high achievers worldwide. 1999 he launched Global Workplace; the first social recruiting network for graduates of the world’s leading business schools. Earlier this year he (finally) graduated from the University of Oxford with an MSc in Major Programme Management.

Phil Sanders

Managing Director, i-graduate

Phil Sanders has taken over from Will Archer, i-graduate Founder, in the position of Managing Director of Tribal Group’s i-graduate and analytics business. With 16 years’ experience within Tribal, across all education phases in the UK, Asia-Pacific and a year in Canada to establish Tribal’s North American operation, Phil is looking at how i-graduate can better utilise the wider Group’s resources to develop and expand the i-graduate business. With the Student Barometer surveys setting the global benchmark for student experience, Phil sees exciting opportunities to combine these surveys with learning analytics and data from Tribal and other student information systems, to deliver insights that enable institutions and their stakeholders to improve student recruitment, experience and outcomes.

This year’s conference Transforming International Marketing & Recruitment: Evolution or Revolution will run across 3 days. Delegates will have multiple occasions available to engage and discuss with other delegates issues and opportunities in the current landscape through face-to-face meetings, group workshops, and specialist speaker sessions.

Throughout the course of the conference we would ask that all delegates be open to sharing their experiences and insights and by doing so will help shape the event for all participants.

A social and collaborative app designed to help you make the most of the Navitas conference.  Providing you with the opportunity to interact in real-time with other delegates and guest speakers, as well as review schedule, post comments, create notes, see speaker profiles and receive up-to-date messages from organisers, plus much more.




Thank you to our Partners

PTE Academic

PTE Academic (Pearson Test of English Academic) is a computer-based language test that offers international students the fastest, fairest and most flexible way of proving their English language proficiency for student visa applications.

  • Approved student visa applications
  • Accepted by 100% of Australian and New Zealand universities and a growing number of professional bodies
  • Accepted by institutions in the USA and Canada, including Yale and Harvard Business School

Students prefer PTE Academic:

  • Results are typically available within five business days
  • Schedule tests up to 24 hours in advance
  • Test sessions are available through a growing network of test centres


Publisher’s Internationale

Publisher’s Internationale is Australia’s leading independent audience delivery company.
Our exclusive agreements and affiliations with leading media groups provides opportunities for marketing and advertising across more than 3,000 domestic and international media.

  • Domestic and international media market planning
  • Exclusive agreements with the world's leading media companies
  • Media algorithms and programmatic
  • Senior teams with local client service
  • PR and Events
  • Digital audience delivery and measurement
  • Content and native
  • Research and insights


Navitas Ventures

Navitas Ventures accelerates innovation in education globally.

Ventures brings a unique perspective and deep intelligence to quickly surface transformational opportunities around the world, and fortify and scale them to deliver the greatest impact to learners at scale. We do this by incubating promising concepts; making strategic investments in technologies and organisations; and by partnering with others who share synergistic goals and vision. These efforts are informed and supported by Navitas, a global leader in education for more than two decades.



With 92 offices in 30 countries, IDP Education is a world-leading provider of student placement services, English language testing and English language teaching.

Over the past 47 years IDP has played a major role in the international education sector and now places students into quality institutions across five countries.

IDP Education is also a co-owner of the International English Language Testing System (IELTS), the world’s most popular high-stakes English language test for study, work and migration.

An ASX-listed company 50% owned by Australian universities, IDP Education also owns and operates 10 English language schools across Vietnam, Thailand and Cambodia.



StudyLink Connect is a comprehensive online application and admissions management solution. Applicants and agents are able to track applications throughout the admissions process, while admissions users benefit from workflow improvements, increased productivity and less manual data entry. The result is a system that delivers advanced reporting, shorter turn-around times and improved acceptance conversion rates.

“StudyLink really understand higher education in general and especially international student admissions, that translates into a fit for purpose international admissions system.”
Kathy Humphrey – Director International Administration, Macquarie University.

“StudyLink Connect has had a huge impact on international admissions.”
Aleicia Shekhar – Deputy Director of Systems and Operations, UniSA International.


Cambridge English and OET

Cambridge English Language Assessment is part of the University of Cambridge. We develop and produce the most valuable range of qualifications for learners and teachers of English in the world. Over 5 million people in 130 countries take our exams every year. Around the world over 20,000 universities, employers, government ministries and other organisations rely on our exams and qualifications as proof of English language ability. Cambridge English exams are backed by the work of the largest dedicated research team of any English language test provider.

Cambridge English Language Assessment – a not-for-profit organisation.


The Occupational English Test (OET) is a healthcare-specific English language test for healthcare professionals seeking to register and practise in an English-speaking environment.The test covers writing, speaking, reading and listening, and helps develop language skills for success in healthcare courses, clinical placement, registration, and the workplace for practitioners from 12 healthcare professions.OET results are accepted as proof of English proficiency by healthcare boards and councils in Australia, New Zealand, Singapore, Namibia and Dubai for registration; by leading healthcare employers and educators for admission and recruitment; and Australia and New Zealand immigration.

OET is owned by Cambridge Boxhill Language Assessment, a venture between Cambridge English Language Assessment and Box Hill Institute, Australia. For more information visit: www.occupationalenglishtest.org


Chinesys is an HR consultancy that specialises in international education.
We assist universities and international education companies to identify, recruit and retain marketing, recruitment and business development professionals at all levels in North Asia and especially in China.

Our extensive talent database coupled with deep knowledge of labour market trends and regulations enables us to both advise institutions on their talent acquisition strategy, and likely costs, and assist them in finding the right people to represent them in country.

For more information or advice visit www.chinesys.com


The international Graduate Insight Group (i-graduate) provides the global benchmark for the student experience.  We deliver comparative insight to the education sector worldwide, helping institutions deliver a world-class student experience to enhance competitive advantage. Since 2005, we have worked with over 1400 institutions across 33 countries and have gained feedback from over 3 million students.

Our benchmarking tools cover the entire student journey, from application to graduation. Our flagship International Student Barometer (ISB) has been implemented by the world’s leading universities to track and enhance the student experience.

Visit www.i-graduate.org to find out about our full range of products.


Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries.

To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com


Printcraft have been proud suppliers to Navitas across their print and logistics requirements within Australia for over 6 years. We value our relationship very highly and we have tried to always fine-tune and improve our print and related service offering. As the largest independently owned Brisbane based printer, we recognise that innovation is the key to our survival. So our competitive point of difference is offering a genuine ‘solutions package’ to our customers.

We wish all delegates a fun and valuable learning experience at the 2017 Business Partners Conference.


The Events Authority / The Travel Authority

The Events Authority is a group of highly experienced events specialists who thrive on providing unique, innovative and memorable experiences. We are part of The Travel Authority Group, a leading and award-winning Travel Management Company, and specialise in meetings and events, conferences, incentive trips, team-building programs or special events. We look forward to seeing you in Bangkok this year!


Bangkok Marriott Marquis Queen’s Park

A photo of the JW Marriott Hanoi Hotel at night A photo of the JW Marriott Hanoi Hotel exterior

The Bangkok Marriott Marquis Queen’s Park opened on 05 December 2016. Located along Sukhumvit Road in downtown Bangkok, surrounded by several of the city’s most vibrant shopping, business and entertainment districts, the iconic Bangkok Marriott Marquis Queen's Park boasts 1,360 rooms and suites. Extensive convention and meeting facilities, able to cater to large meeting groups or events of over 1,000 persons, and an array of diverse dining and recreational facilities, ensure that this property is a destination in itself.

Accommodation rooms  offer Thai-influenced design accents and an extensive range of superb amenities. Each hotel room boasts designer bedding, a marble bathroom, a mini-fridge and a flat-screen TV.

There is a  stunning range of on-site dining options (including Chinese, Japanese and the stunning traditional Thai inspired Siam Tea Room, as well as the all day Goji Kitchen & Bar which offers a vast cuisine selection with live cooking stations), a revitalizing signature spa, two outdoor pools and a well-equipped gym.

Modern design, intuitive technology and authentic experiences are aligned to challenge the status quo and address the needs of today’s and tomorrow’s discerning travellers. Close proximity to Phrom Phong’s BTS Skytrain Station as well as the EM District with its lifestyle malls enable mobility and easy access to some of the city’s most talked about hot spots.

Getting from the Airport to the Hotel

Upon arrival at Bangkok International Airport (Suvarnabhumi), please make your own way to the hotel (approx 25 kms) as transfers are not provided.

On exit from the arrivals terminal, please request a taxi that takes credit card or ensure you have local currency available for a standard taxi.

The current taxi fare is approximately 500 Thai Baht (about USD15.00) and takes approximately 45 minutes depending on traffic. On departure from Bangkok, transfers are at your own arrangement.


Step outside the hotel and see how Bangkok lives up to its reputation as a travel hot spot in Southeast Asia. The 'City of Angels' has funky markets, upmarket malls, a riverside full of surprises, a vibrant nightlife scene, many fabulous sights and attractions that reflect its unique heritage, and much, much more.  Bangkok is a large city known for ornate shrines and vibrant street life. The boat-filled Chao Phraya River feeds its network of canals, flowing past the Rattanakosin royal district, home to the opulent Grand Palace and its sacred Wat Phra Kaew Temple. Nearby is Wat Pho Temple with an enormous reclining Buddha and, on the opposite shore, Wat Arun Temple with its steep steps and Khmer-style spire.

Please note:

If you are planning on extending your stay in Bangkok after Wednesday 25 October, please be aware of the cremation period for the late King of Thailand:

The Thai Government has scheduled the Royal Cremation of the late King Bhumibol Adulyadej, who passed away on October 13 2016, to be held during 25-29 October 2017, at Sanam Luang Ceremonial Ground (adjacent to the Grand Palace) in Bangkok. The actual royal cremation will take place on Thursday 26 October, which has been declared a national public holiday. During the period of the Royal Cremation, business travellers can continue their travel plans as normal but there can be changes of hours at some tourist attractions. Furthermore, kindly be advised of the following:

Most Thai people will be wearing black or white clothing, a show of mourning and respect. Although this is not a requirement, business travellers, if possible, are suggested to put on sombre and respectful clothing when in public. Business travellers should refrain from conducting any inappropriate or disrespectful behaviour. All venues, transport, banks and other public services will be operational as usual.


Here’s what some of our attendees said about our 2016 Conference:

"LOVED it (Conference App)- so much fun! Distracting sometimes, but novel and so different."

"Best organised/executed large-scale event I've ever been a part of (including competitor's conferences from past roles!)."

"Everyone turned up and participated with the right attitude. Nobody treated it as a holiday."

"It was my first conference, and was beyond my expectation."

"It's the best opportunity we have to share ideas and collaborate as a global team."